Google is the word that we hear in every day in our life. Google birth around 1991. Search engine that we all practice daily. So we are glad to know that the History and Evolution of Search Engine.
Search Engine optimization (SEO)
It is a methodology of strategies, techniques used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of search engine.
seo functioning at thee elements for publishing results. They are Crawling,Catching,and Indexing.
Crawling is the process by which the google scanning the new and updated paged and added to the google index.
Catching means it's a snapshot or a copy of the webpage stored to google database. It helps to improve the load time of our site.
Catching means it's a snapshot or a copy of the webpage stored to google database. It helps to improve the load time of our site.
Indexing means it is the adding webpages in to google search on the basis of which metatag is used.
SEO practices can classified in to two. They are White hat seo and Black hat seo.
White hat seo is used to techniques and strategies that target a human audience opposed to a search engine.
Black hat seo refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. The one of the black hat techniques is keyword stuffing -repeating keywords over again and again in the webpage.
Growth of SEO
How did seo become an important, as the number of users of internet increasing day by day and searching the information can be attained easily. But the quality of information provided was too low. so the google introduced many updations for improving and maintaining trusty of the users.
In 2000-2002 Google introduce Adwords and Adsence. Google Adwords is user can advertising their product and services through online. Adwords is also known as PPC(Pay Per Click) it is the model of internet marketing in which advertisers pay a fee each time one of their add is clicked.
Cost Per Click refers to the actual price you pay for each click in your pay per click. Adsence is a program run by google network of content sites to serve automatic text, image, video or interactive media advertisement.
In 2009-2010 google launched google suggest, personalised search etc. In Google suggest we can see the suggestions from google while we type for a query. Personalised search is used to users search and browsing history.
Google Updates
Google Panda
In 2011 February the google introduced a search filter ie; Google Panda. It's aim was to stop sites with poor quality content from working their way in to google's top search result. Panda checks content duplication, low quality website such as grammatical errors , spelling mistake, and thin sites,content spnning(text written in one way and rewriting it sounds in another way) etc.
Google penguin
Google launched the penguin update in April 2012 to better catch the low quality websites that give spammy links. link spamming include link exchange, link selling and buying etc. Penguin also catch out for
1.Comment spamming:It is any comment that has been posted to a blog for the purpose of generating inbound link to the comment author's own site or blog.
2.Wiki spamming: after registering Wikipedia and link spamming through it.
3.Guest blogging:It is a method where you can write an article for a website and get a link to your website. It was powerful method of linking.But Google stop practicing guest blogging.
Parked Domain Update
parking your domain means you are putting it on hold until you create your website, find a hosting provider,sell it etc.
Exact Match Domain
Google introduced a filter on 2012 to prevent a low quality site from ranking high. Google catch the site which has been developed with keywords that match search terms in their domain name and does not have upgraded to maintain the quality of webpage. Exact match domain were a popular means for SEO's to rank well and fast for a specific keyword.
pigeon updates
Google introduced with the aim of increasing the ranking of local listing in a search.the changes will also affect the search result shown in google maps along with the regular google search result.
Pirated update or DMCA penalty
Google introduced pirated update with the aim of catching the pirated content and websites.
Humming Bird Update
Google launched Humming Bird in 2013. A search engine give importance to the phrase rather than the keyword. Google will give out the matching result of query of the users. Here Google used Artificial intelligence. If majority selected specific answer for a query the google will go along with the majority.
Rank Brain Update
Google introduced this in 2015. It is used artificial intelligence it was deeply used . For eg: different age group of people search cordless mouse in different way. But Google try to give result in correct way.
Mobile Giddon update
In 2015 the Google introduced this. Mobile friendly update meant big changes to mobile search rankings. The main effect of this update is to give priority to websites that display well on smart phones and other mobile devices. The changes does not affect searches made from a desktop computer or a laptop.
