Google Analytics

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes.

It is a  service offered by google that tracks and reports website traffic. Google that enables Web masters and site owners to freely access Web analytics data. It tracks visitors through your site and also tracks of the performance of your marketing campaigns.

Features of Google analytics

• Campaign Measurement: Traffic

 Measuring campaigns in Google Analytics enables the attribution of campaigns and traffic sources to user activity within your application. These options are available for campaign and traffic source attribution in the Google Analytics.

• Track your Goals: Website conversions & user activity

 The Google Analytics goal feature tracks the most critical metric: conversions, (really, any activity or behavior you want your website visitors to do). It could be filling out a form, requesting a product demo, signing up for your email list, completing a purchase.

• Audience reports

 Audience reports offer a much more colorful picture of your customers, from demographics and geographical location to interests and key browsing behaviors. Audience reports give you more direct, actionable insights than you would be able to gather using your own server data.

•  Flow visualization

It means that you will be able to acquire a better understanding on how to track a visitor’s progression on your site. Flow Visualization lets the Google Analytics user view web site traffic with a graphical representation on how your users are accessing your web site and how it converts traffic into visits.

 Types of reports in google analytics

1. Life time value: It track through out their visit to conversion,return visit,etc. this help to figure out what turned those visitors in to customers. 
2. Active Users: It calculates how many visitors are active on your site with in a specific period of time period, week, month etc. This also will show what pages the most active users are visiting.
3.Keyword: It tells what search word are used visitors to reach in your site on a search engine.
4. Landing page: It shows which pages are the most important and frequently visited. So you can understand what's attracting customers.
5.Acquisition: It shows where the traffic come from such as search engine, social media, etc.You can find it through acquisition tab.
6. Conversions: It track how many visitors are converting in to news letter subscribers, shoppers  etc. Choose the type or category of conversion to view a report.

Steps for use Google Analytics for tacking the website

1. From your Google account sign in to Google Analytics.
2. From the bottom left sidebar of your dashboard click the admin button.
3. Create an account.
4. Click on the drop down menu to create a property.
5. Click on the website option and add your sites name and URL.
6. Choose industry and time zone.
7. Click on Get Tracking ID.
8. Install tracking id on your website.
9. Paste tracking id in the analytics and web property of other option of the blogger.
10. Paste tracking code in the theme section of the blog.
11. Save the Theme.
 

You can also visit my last post on Webmaster Tools in SEO

Aneeta Johnson

Webmaster Tools in SEO

Google webmaster tools is really valuable instrument for seo.

It gives you at a glance data about all important seo aspects of a site, such as keywords,links,crawl errors etc.

Google webmaster tools is also known as search console is a no charge web service by google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites and communicate with google.

Six ways to use webmaster tools  to improve your on page seo

1.Sitemaps

It is an opportunity to tell google and other search engines what pages on your site you want to be crawled and indexed. For large site or sites with frequently updated content,a site map is pretty important.

2.Structured Data

Google search works had to understand the content of the page. you can help us by providing explicit clues about the meaning of the page to google by including structured data on the page. It is a standardized format for providing information about a page and classifying the page content. Google uses structured data that if finds on the web to understand the content of the page.It also uses to enable special search features and enhancements.

3.Content keyword 

Content keyword in webmaster tools is kind of a reflection of what google thinks about your website in terms of keyword. It is the list of words Google thinks are related to your website and this list can be very useful. The keywords that are used on your site, along with keyword variations and significance. These data help you quickly determine if you need more content created around certain keywords, themes and topics. It also shows which pages the keywords appear on.

4.Crawl Info

crawl stats gives the general overview of google bot activities, ie, how many pages it's been crawling and indexing for the last 90 days.

Crawl Errors will identify site or URL errors that might be present.

5.HTML Improvements

This is where Search Console will recommend any improvements to your meta descriptions and title tags, as well as informing you of any non indexable content. Google is such a powerful player in the market,   If Google has an HTML Improvements section, then this should most likely be taken seriously, and the improvement suggestions from Google should most definitely be considered or completed.

The new HTML improvements section breaks down noticeable improvements you can make to your site for Search Engine Visibility.  Some of these improvements include:

1. Duplicate Meta Descriptions
2. Long Meta Descriptions
3. Short Meta Descriptions
4. Duplicate Title Tags
5. Long Title Tags

6.Sitelinks

Sitelinks  are links to a site’s interior pages displayed on a Google search results page. Not all sites have sitelinks, but as you grow in popularity you’ll naturally get them. Google generates these links automatically, but you can remove sitelinks you don’t want.

Verifying the website using webmaster tools

1.Search google.com/ webmaster/tool.

2.Home screen will appear,click on a Add a property.

3.Copy the URL which you want to fetch and paste in the text field appearing and click the add button.

4.Select crawl option from the left panel and select fetch as google. here we are requesting google to fetch our page.

5.similarly to fetch a post we need to copy rest of the URL and paste it in to text field and click fetch
.

you can also view my last blog on On Page Optimization in SEO

Aneeta Johnson

On Page Optimization in SEO

In the last blog we had just know about the History and Evolution of SEO and it's updates. In this blog explain what is on page optimization in seo.

SEO techniques adopted on page optimization and off page optimization.

On page optimization

It is to all measures that can be taken directly with in the website to improve search rankings. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On Page SEO Techniques 

1. Title

 Title is highly important for attracting the users attention and increasing the page CTR (Click Through Rate). The users will see our title on the SERP and if they don't like it, they will most probably not read our article. So title is very important role in seo pages.Google display 55-60 characters of a title tag. So we are careful for limiting the characters around this range. It's pixel width at 512. The limiting characters and pixels are the major factor in helping search engines understand what your page is about. Title tag is used in three key places;

1. Search engine result page

2. Web browsers

3. Social networks 

Here some tips to remember when writing your title

• Don't use too short and long titles,keep titles about 55-60 characters.
• The tittle should be apt for the content of the page.
• Title should be simple, meaningful and impressive.

2. Meta Description

It is a snippet of up to 320 characters, a tag in html that summarizes a page's content. Search engines show the meta description in search result mostly when the searched for phrase is contained in the description. It varies between 155-160 characters. Meta description has large impact on CTR on google.Following are the tips for writing your meta description,

• It must be unique.
• place your keyword towards the beginning of the meta title if possible. 
• The content on the page can be similar to the meta descrption.
• It must be very impressive and relevant.

3.Body Section Optimization

Google has put more and more importance on authoritative content. so we should ensure that webpage are full of as much detail about the topic of the page. Here some tips for writing your content,

•  focus on your 2-3 primary keyword with in the body content and use variations in order to keep it reading naturally and expand the possibilities of your target customer.
• It should include only one h1 in one page, subheadings, minor heading, can be given using h2 and h3.Link to other pages on your website from the body content. 

4.Keyword Optimization

It is the act of research analyzing and selecting the best keyword to target  to drive qualified traffic from search engines to your website. A website that is well optimized for search engines speaks the same language as it's potential visitor base with keyword for seo that help connect searchers to your site.

5.Keyword Density

It was a common seo practice used to ensure that your most repeated word and longer phrases were the actual keyword that you are focusing on. It can potentially lead to over optimization penalties or ranking demotions in search engines.

6.Image Optimization

Search engines can't read images. however search engines can read "alt tags" and "image title tags" which are part of image code. While these image tags are not a major ranking factor,every little bit helps and they will increase your chances of driving traffic from google image search.

7.Authorship Optimization

Authorship Optimization or Editorial power is the way of article authors to connect with google profile to their published content to create ownership. Through this process the advantage of author supremely good. when we makes an article and published to the internet before ensuring or verifying authority. Authorship provides authority and validity to content readers.

you can also refer to my blog based on History and Evolution of SEO.

Aneeta Johnson

History and Evolution of Search Engine Optimization

Google is the word that we hear in every day in our life. Google birth around 1991. Search engine that we all practice daily. So we are glad to know that the History and Evolution of Search Engine.

Search Engine optimization (SEO)

It is a methodology of strategies, techniques used to increase the amount of  visitors to a website by obtaining a high ranking placement in the search result page of search engine.

seo functioning at thee elements for publishing results. They are Crawling,Catching,and Indexing.

Crawling is the process by which the google scanning the new and updated paged and added to the google index.
Catching means it's a snapshot or a copy of the webpage stored to google database. It helps to improve the load time of our site.

Indexing means it is the adding webpages in to google search on the basis of which metatag is  used.

SEO practices can classified in to two. They are White hat seo and Black hat seo.

White hat seo is used to techniques and strategies that target a human audience opposed to a search engine.

Black hat seo refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. The one of the black hat techniques is keyword stuffing -repeating keywords over again and again in the webpage.

Growth of SEO    

How did seo become an important, as the number of users of internet increasing day by day and searching the information can be attained easily. But the quality of information provided was too low. so the google introduced many updations for improving and maintaining trusty of the users.

In 2000-2002 Google introduce Adwords and Adsence. Google Adwords is user can advertising their product and services through online. Adwords is also known as PPC(Pay Per Click) it is the model of internet marketing in which advertisers pay a fee each time one of their add is clicked.

Cost Per Click refers to the actual price you pay for each click in your pay per click. Adsence is a program run by google network of content sites to serve automatic text, image, video or interactive media advertisement.

In 2009-2010 google launched google suggest, personalised search etc. In Google suggest we can see the suggestions from google while we type for a query. Personalised search is used to users search and browsing history.

Google Updates

Google Panda

In 2011 February the google introduced a search filter ie; Google Panda. It's aim was to stop sites with poor quality content from working their way in to google's top search result. Panda checks content duplication, low quality website such as grammatical errors , spelling mistake, and thin sites,content spnning(text written in one way and rewriting it sounds in another way) etc.

 

Google penguin

Google launched the penguin update in April 2012 to better catch the low quality websites that give spammy links. link spamming include link exchange, link selling and buying etc. Penguin also catch out for

1.Comment spamming:It is any comment that has been posted to a blog for the purpose of generating inbound link to the comment author's own site or blog.

2.Wiki spamming: after registering Wikipedia and link spamming through it.

3.Guest blogging:It is a method where you can write an article for a website and get a link to your website. It was powerful method of linking.But Google stop practicing guest blogging.

Parked Domain Update

parking your domain means you are putting it on hold until you create your website, find a hosting provider,sell it etc.

Exact Match Domain

Google introduced a filter on 2012 to prevent a low quality site from ranking high. Google catch the site which has been developed with keywords that match search terms in their domain name and does not have upgraded to maintain the quality of webpage. Exact match domain were a popular means for SEO's to rank well and fast for a specific keyword.

pigeon updates

 Google introduced with the aim of increasing the ranking of local listing in a search.the changes will also affect the search result shown in google maps along with the regular google search result.

Pirated update or DMCA penalty

Google introduced pirated update with the aim of catching the pirated content and websites.

Humming Bird Update

Google launched Humming Bird  in 2013. A search engine give importance to the phrase rather than the keyword. Google will give out the matching result of query of the users. Here Google used Artificial intelligence. If majority selected specific answer for a query the google will go along with the majority.

Rank Brain Update

Google introduced this in 2015. It is used artificial intelligence it was deeply used . For eg: different age group of people search cordless mouse in different way. But Google try to give result in correct way.

Mobile Giddon update

In 2015 the Google introduced this. Mobile friendly update meant big changes to mobile search rankings. The main effect of this update is to give priority to websites that display well on smart phones and other mobile devices. The changes  does not affect searches made from a desktop computer or a laptop. 

Aneeta Johnson