Webmaster Tools in SEO

Google webmaster tools is really valuable instrument for seo.

It gives you at a glance data about all important seo aspects of a site, such as keywords,links,crawl errors etc.

Google webmaster tools is also known as search console is a no charge web service by google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites and communicate with google.

Six ways to use webmaster tools  to improve your on page seo

1.Sitemaps

It is an opportunity to tell google and other search engines what pages on your site you want to be crawled and indexed. For large site or sites with frequently updated content,a site map is pretty important.

2.Structured Data

Google search works had to understand the content of the page. you can help us by providing explicit clues about the meaning of the page to google by including structured data on the page. It is a standardized format for providing information about a page and classifying the page content. Google uses structured data that if finds on the web to understand the content of the page.It also uses to enable special search features and enhancements.

3.Content keyword 

Content keyword in webmaster tools is kind of a reflection of what google thinks about your website in terms of keyword. It is the list of words Google thinks are related to your website and this list can be very useful. The keywords that are used on your site, along with keyword variations and significance. These data help you quickly determine if you need more content created around certain keywords, themes and topics. It also shows which pages the keywords appear on.

4.Crawl Info

crawl stats gives the general overview of google bot activities, ie, how many pages it's been crawling and indexing for the last 90 days.

Crawl Errors will identify site or URL errors that might be present.

5.HTML Improvements

This is where Search Console will recommend any improvements to your meta descriptions and title tags, as well as informing you of any non indexable content. Google is such a powerful player in the market,   If Google has an HTML Improvements section, then this should most likely be taken seriously, and the improvement suggestions from Google should most definitely be considered or completed.

The new HTML improvements section breaks down noticeable improvements you can make to your site for Search Engine Visibility.  Some of these improvements include:

1. Duplicate Meta Descriptions
2. Long Meta Descriptions
3. Short Meta Descriptions
4. Duplicate Title Tags
5. Long Title Tags

6.Sitelinks

Sitelinks  are links to a site’s interior pages displayed on a Google search results page. Not all sites have sitelinks, but as you grow in popularity you’ll naturally get them. Google generates these links automatically, but you can remove sitelinks you don’t want.

Verifying the website using webmaster tools

1.Search google.com/ webmaster/tool.

2.Home screen will appear,click on a Add a property.

3.Copy the URL which you want to fetch and paste in the text field appearing and click the add button.

4.Select crawl option from the left panel and select fetch as google. here we are requesting google to fetch our page.

5.similarly to fetch a post we need to copy rest of the URL and paste it in to text field and click fetch
.

you can also view my last blog on On Page Optimization in SEO

Aneeta Johnson